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Web site promotion ... how does it work?
We are regularly asked ... how does web site promotion work?
Often by people who have no interest in technology at all
... they just want to know how we can help their business.
We show them this simple 6 stage plan ... |
1 ... We look at your business
Before we can promote your web site, we need to understand your
business. We use a number of methods to find out about you and your
customers
Click here
to see more details ... |
2 ... We look at the way potential customers
look for you
Effective web site promotion works just like any other kind
of promotion. Here we carry out two essential tasks that every
business will recognise ...
- Identify groups of people that want your products
- Identify and assess the competition so that you can work out
how to rise above them.
After this we meet. We show you how people are searching for
your products. We show you the competition so that you can work
out how to beat them.
Click here
to see more details ... |
3 ... We design your web site and put it on
the Internet
We work out the best structure for your web site and put it together.
We will ensure that the site ...
- Has separate pages that focus on products or groups of products.
This will let you to talk to visitors effectively.
- Is set up for easy tracking. This will let us quickly
work out which parts of the web site need improving to convert
more visitors to customers.
The web site will be professionally designed and hosted with one
of Europe's most reliable hosting companies. Promotion of
a web site is pointless if the web site is always down or looks
like it was designed by a 5 year old.
Click here
to see more details ... |
4 ... We attract potential customers to your
web site
We put the relevant parts of your web site in front of the potential
customers identified in stage 2 of our web site promotion plan.
If all goes well, some of them buy from you.
Click here
to see more details ... |
5 ... We analyse the performance of your web
site
We work out whether promotion of your web site is achieving anything
(if it isn't ... what is the point?). Success is generally
measured in sales volume or number of leads received from the web
site.
Click here
to see more details ... |
6 ... We refine the promotion of your web site
Web site promotion is an iterative process. We take the results
of stage 5 of our web site promotion plan and use them to
improve the performance of your web site. Then we go back
to stage 2.
Click here
to see more details ... |
We offer our web
site promotion services through a number of no-hassle plans. They
are designed to take care of all of the technical headaches of running
a web site for you.
Click here for plan and pricing
details ... |
