Attract New Customers ... How to attract new
customers
for less than the price of a postage stamp
It is a question every business asks. How do we attract
new customers? How do we attract those new customers
for a reasonable cost? And it really can cost less than a
postage stamp to contact a potential new customer.
Businesses are commonly told how you can attract thousands of
new customers using a web site. But in the vast majority
of cases, businesses that have tried this have been hugely disappointed.
Thousands of web sites offer to send guaranteed traffic to your
web site. Which is fine ... but one very small part of attracting
new customers to your business using the Internet.
Web sites don't automatically attract new customers
We regularly see the same basic, avoidable mistakes made by experienced
companies (including many web design companies) in their quest to
attract new customers online. They include ...
Trying to attract customers that do not exist
If you contact us, we can usually
tell inside 5 minutes (yes ... 5 minutes!) whether there is a market
for your product online.
Many companies miss this essential step, and build a web site that
nobody will be interested in. Would you do this in the offline
world? Of course not!
An additional bonus is that the research done here can sometimes
uncover massive pools of new customers that your company might be
able to attract by offering new products very closely related to
your existing lines.
No tracking ... Effectiveness of web content
The content on your web site is no different to your other sales
and marketing materials ... it will not attract new customers immediately
(unless you are very lucky)
You need to find out what works online. This involves analysing
visitor activity, and working out what is stopping visitors becoming
new customers. We can help you with this. Contact
us for more information.
No tracking ... Cost of attracting new customers
Each way of attracting new customers to your web site costs money.
If you don't track which are the most efficient, you will
almost certainly not be getting the best value for your advertising
spend.
Your web site should be a valuable asset ... not a drain. Contact
us for more information about ways to get the best value out
of your web site.
Using the wrong tactics to attract new customers
We have worked with a number of businesses. Some are looking
for new customers internationally. Some only want to attract new
customers within their local area.
Different tactics are applied in each case. And quite often,
we can show local businesses a way of taking advantage of a wider
market.
We always tailor our solutions to individual companies ... contact
us if you would like us to look at ways to attract new customers
for your business.
We can offer ways to attract new customers through a number
of no-hassle plans. They are designed to take care of all of the
technical headaches of running and promoting a web site for you.
Click here for plan
and pricing details ...
And finally ... contacting potential new customers for less than
the cost of a postage stamp? Read more about that here.
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Services (Lowestoft) and Licensors
Store Valley is a trading name of Seismic Technology Limited, 31 Silverwood
Close, Lowestoft,
Suffolk ... UK Company No 3183392 ...
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