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Web site promotion ... analysing web site performance
When somebody visits your web site, every action that they perform
is noted in the web site's log file. This gives us a great
opportunity to look at where those visitors are going and work out
how our web site is performing.
Using log analysis software we can work out ...
- How many visitors are coming to your site
- Where they are coming from. This allows us to work out
which methods of promotion are working best for us.
- How long they are staying on each page, and which page they
leave from. This can help us to isolate and improve badly written
pages.
- Exactly what people are typing in before they find you in
the search engines. This can help to fine tune your copy and
occasionally come up with new product ideas.
- How many of your visitors are being converted into leads or
customers, and by which copy
This phase works best if the site was designed with analysis in
mind.
Back to Web Site Promotion ...
how does it work?
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Close, Lowestoft,
Suffolk ... UK Company No 3183392 ...
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