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The Definitive Guide to Writing & Promoting White Papers
If you sell any kind of complex service, technology or sophisticated
product, a White Paper is the best way to educate your customers
about that technology.
You can use a white paper to build your credibility, get free exposure
in the press, attract new customers, and drive new technology into
change-resistant, conservative markets.
Most white papers are either too technical (boring) or too commercial
(thin and cheesy) - but Perry Marshall has written a guide that
shows you how to strike the perfect balance.
But what's most important of all, though, is promoting and publicizing
your white paper - because the best white paper in the world is
no good unless somebody reads it!
Find out about Perry's Definitive Guide to Writing and Promoting
White Papers: and sign up for it here ...
http://www.storevalley.co.uk/whitepapers
Perry has also written some additional material that you might be
interested in ... some of this stuff can work very well in
conjunction with his material on White Papers ...
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